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Usage, usage, usage: Microsoft's Windows 8 ad campaign revealed

Like Apple, but with added colour

Usage, usage, usage: Microsoft's Windows 8 ad campaign revealed
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With Windows 8 due to roll out on 26 October, Microsoft's launch ads – set to be plastered across a TV screen near you – have hit the web.

Though different in content, the campaign as a whole is designed to demonstrate just one thing: usage.

Four for all

In typical post Apple form, none of the four of the spots that have leaked so far attempt to apply any brand traits to the product. Instead, they simply show Windows in use - whether on tablets, laptop or PC.

It's a logical strategy, too: with Windows 8 representing the biggest change to Window's user interface since day one, the Redmond giant is keen to showcase how it actually works.

The ad that appears to serve as the main splash, for instance, showcases everything from how the platform's live tiles work, to how Windows 8 can run two apps side by side.

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Other ads focus on Windows 8 running across different forms of hardware, but with the user experience remaining largely identical.

What's in a name?

Interestingly, no reference is actually made to 'Windows 8', with the ads instead simply branding the platform 'Windows' – a move that potentially sidesteps any consumer confusion regarding the differences between Windows 8 and Windows RT.

There's been no word from Microsoft as to when and where the adverts will be used. Expect to see individual OEMs – particularly those launching Windows 8 and RT tablets – running their own ads at launch, too.

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[source: Electricpig]

Keith Andrew
Keith Andrew
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font. He's also Pocket Gamer's resident football gaming expert and, thanks to his work on PG.biz, monitors the market share of all mobile OSes on a daily basis.