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Supercell eyes up Asia as Clash of Clans heads for Japan

Expanding its kingdom

Supercell eyes up Asia as Clash of Clans heads for Japan
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Finnish developer Supercell has announced the debut of Clash of Clans in Japan, with a fully translated version of its free-to-play release now available in the region for the first time.

The unveiling – made via a typically enthusiastic tweet from the studio – comes weeks after Supercell announced a partnership with GungHo Entertainment, the developer behind the monumentally successful Puzzle & Dragons.

Two by two

The agreement will see the two parties cross-promote their games in order to build their respective audiences.

It was a move that raised eyebrows at the time, given GungHo's focus on the Japanese market – a country where Supercell previously had no notable base.

The launch of a Japanese version of Clash of Clans, however, changes the picture entirely.

Indeed, the likely boost Clash of Clans will receive thanks to its association with Puzzle & Dragons cannot be underestimated. The latter game currently has a userbase of 15 million across the country, rising by 1 million roughly every three weeks.

Back in April, it was revealed the success of Clash of Clans and fellow Supercell release Hay Day was generating daily revenue of around $2.4 million for the Finnish outfit.

Keith Andrew
Keith Andrew
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font. He's also Pocket Gamer's resident football gaming expert and, thanks to his work on PG.biz, monitors the market share of all mobile OSes on a daily basis.