Papaya to add iOS and Unity support to AppFlood as it hits 200 million impressions per month

Cross promotion platform on the up

Papaya to add iOS and Unity support to AppFlood as it hits 200 million impressions per month

Social mobile gaming network PapayaMobile launched its own non-incentivised cross promotion service during the summer.

Called AppFlood, it was initially targeted for Android app and game developers, but it's been so successful the company is now working to make it a general solution for the industry, including support for iOS and Unity.

Quick starter

Revealing some early numbers, Papaya says AppFlood is currently generating up to 200 million impression per month.

This breaks down to between 4,000 - 7,000 non-incentivised installs daily.

It's not a massive number in terms of getting a game to the top of the free charts, but Papaya points out that this is very high quality traffic.

The 7-day retention rate is around 30 percent, while click-through rates can be as high as 45 percent, and install rate as high as 37 percent.

Papaya also claims the average cost per app is a mere $0.40; much cheaper than the +$2 benchmark often quoted in key markets such as the US and UK.

Time to pivot

"We are blown away by the overwhelming success of AppFlood," said Si Shen, PapayaMobile's CEO.

"In less than three months this product has emerged as not only a game changer for our company, but also for the entire mobile apps industry. We are expanding and iterating at break-neck speed in order to become the market leader for cross-promotion by the end of this year."

As well as rolling out support for iOS and Unity developers, Papaya will also be adding improved analytics, targeting and expanded ad formats.

You can find out more via the AppFlood website.

Jon Jordan
Jon Jordan
A Pocket Gamer co-founder, Jon can turn his hand to anything except hand turning. He is editor-at-large at which means he can arrive anywhere in the world, acting like a slightly confused uncle looking for the way out. He likes letters, cameras, imaginary numbers and legumes.