Microsoft launches 'Power Up' contest to push Windows 8 game dev in UK

PR campaign, trailer & mentoring on offer

Microsoft launches 'Power Up' contest to push Windows 8 game dev in UK

Microsoft has launched a developer contest it's calling 'Power Up', which will award one independent UK developer with a free PR campaign, mentoring and a commercial trailer for its Windows 8 game.

According to details released by the giant, the PR campaign will come courtesy of Train2Game, and consist of 15 hours of PR support in one month.

The trailer, meanwhile, will be created and produced by The Trailer Farm up to the value of £4,000 and winners will receive up to three hours of mentoring sessions with Andy Payne and Ian Livingstone.

How to win

Any UK resident who has self-published an app to the Windows Store is eligible to enter the contest. To be in with a chance of winning, developers must send details of their app to Microsoft on or before 14 December 2012.

Once that date is passed, each participating game will be assessed by a panel of Microsoft judges, which will compile a shortlist of ten particularly promising titles.

The final judging panel for these entries will include representatives from Microsoft, TIGA, UKIE, YoYo Games and Train2Game, among others. This panel will base its decision on the games' originality, audio, design, gameplay and use of Windows 8 app feature and graphical UI.

Other prizes on offer include a Nokia Lumia 920, a £500 Visa giftcard courtesy of YoYo Games and two further hours of mentoring with Rebellion Studios CEO Jason Kingsley.

To find out more about the Power Up developer contest, visit

James Nouch
James Nouch's news editor 2012-2013