Marketing agencies predict mobile advertising slowdown

That pesky global economic crisis

Marketing agencies predict mobile advertising slowdown

Today's Financial Times has an article suggesting that mobile advertising could be one of the first industries to feel the impact of the current global economic situation.

It suggests that big brands are "reining in their marketing spending" and focusing on TV and the internet, rather than ploughing budgets into the relatively new area of mobile ads.

Jean-Paul Edwards, executive director of futures at Manning Gottlieb OMD, is quoted as suggesting brands "retreat into what is most proven" in a downturn, saying that "if money is tight, mobile is not proven yet".

It's not all bad news. Analyst Informa Telecoms & Media has predicted that mobile advertising revenues will grow from $1.72 billion in 2008 to $12.09 billion in 2013. However, even Informa has warned there may be consolidation in the mobile advertising industry in the months to come.

The relevance to mobile games? As we've written before, there's a concern for the numerous companies (both platform providers and publishers) hoping for big revenues from ad-funded mobile games.