News

Girl power: Animoca passes 220 million app installs

A happy Valentine's Day indeed

Girl power: Animoca passes 220 million app installs
|

2014 is already shaping up to be a good year for publisher and developer Animoca, which has just announced that it's passed the 220 million mark for total app installs.

A wholly-owned subsidiary of Hong Kong-based Outblaze, Animoca, which has released 300 games - has recently focused its efforts on catering to female gamers - a demographic which it argues is overlooked by much of the industry.

The latest example of this catering is Animoca's Star Girl: Valentine Hearts, a decidedly female-focused free-to-play dating simulator was launched ahead of the holiday on Google Play and the Amazon App Store.

Hear me roar

Speaking on the 220 million install threshold, Animoca's co-founder and CEO David Kim stressed that - while proud - he's already looking forward to launching more games before the winter's up.

"I'm proud of our team's commitment to producing high quality games and creating original, innovative mobile experiences,"

"The new Animoca games launched so far this year are just a sign of things to come as we prepare to announce several more exciting new launches in the coming weeks."

Animoca was formed in January 2011, and received a strategic minority investment from Chinese webgame outfit Forgame in May 2013.