Chat attack: GREE's Tellit messenger to close as streamlining continues

Closes digital doors on 1 September

Chat attack: GREE's Tellit messenger to close as streamlining continues

Japanese social gaming giant GREE has moved to close down its chat platform Tellit as part of the company's wider restructuring effort.

Launched in 2012, the closure comes as GREE's struggles in the west triggered an extended round of streamlining, though it's understood Tellit's closure – penciled in for 1 September - won't result in any job losses.

Nevertheless, GREE has already been moved to close its offices in the UK, while staff have also been laid off in the US and China.

Strategical focus

"In recent weeks we have been optimising our global operations and product lineup strategically based on a policy of selection and concentration," explained a GREE spokesman.

"As part of that process, we decided, after much deliberation, to close Tellit so that we can focus our efforts on other opportunities."

Interestingly, Tellit's demise comes as rival chat platforms - KakaoTalk and LINE of most note - have successfully merged their messaging services with gaming.

The closure also brings GREE's investment in Netherlands based developer eBuddy, the designers of the messaging app, into question, though – for most commentators – it's the company's continue missteps in the west that's drawing the most concern.

[source: TheNextWeb]

Chris Kerr
Chris Kerr
What do you call someone who has an unhealthy obsession with video games and Sean Bean? That'd be a 'Chris Kerr'. Chris is one of those deluded souls who actually believes that one day Sean Bean will survive a movie. Poor guy.