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Apple: 3 million iPads sold in 3 days

But how well is iPad mini doing?

Apple: 3 million iPads sold in 3 days
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Apple has announced it sold 3 million iPads during iPad mini and the fourth generation iPad's first three days on sale.

Detailed in a press release talking up both device's performances at the tills to date, the company claims such a tally is double the figure the firm's third generation iPad amassed during its opening weekend back in March.

No mini matter

"Customers around the world love the new iPad mini and fourth generation iPad," said CEO Tim Cook.

"We set a new launch weekend record and practically sold out of iPad minis. We're working hard to build more quickly to meet the incredible demand."

Interestingly, however, Apple failed to give any kind of split, offering no insight on just how many of those 3 million units were iPad minis.

Commentators and analysts alike will be keen to know how the company's new venture – which lines up directly against the likes of Google's Nexus 7 and Amazon's Kindle Fire range – performs in the months ahead.

All that Apple has said to date is that demand for iPad mini "exceeded the intial supply", which many pre-orders slipping until later in November.

Keith Andrew
Keith Andrew
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font. He's also Pocket Gamer's resident football gaming expert and, thanks to his work on PG.biz, monitors the market share of all mobile OSes on a daily basis.