Antix opens up viral distribution, supporting Wi-Fi Direct via its Game Player

Sharing with friends, and DRM

Antix opens up viral distribution, supporting Wi-Fi Direct via its Game Player

With game developers struggling with discoverability and network operators struggling with a massive increase in data traffic, UK game distribution outfit Antix Labs thinks it has the solution to both problems.

It's announced its Antix Game Player is supporting the Wi-Fi Direct technology.

This enables players to share games and other content with their friends simply through a local peer-to-peer wi-fi connection.

From me to you

The industry standard is now included in many smartphones, including the Galaxy S II and III (it's supported in Android 4.0 too), and is much easier in terms of connecting devices and faster in terms of transfer rate than Bluetooth.

For example, PopCap's Plants vs. Zombies (around 150MB) - the first of EA's games to support Antix - takes around 30 seconds to beam, compared to around 5 minutes via Bluetooth.

In the US and Europe, this sort of thing vital for improving the immediate social distribution of games between friends, whereas in developing countries it mitigates against low quality networks and the high cost of using them.

In this respect, Antix recently signed a deal with Indonesian carriers Telkomsel and MLW Telecom.

Locked down but free to play

Of course, in any other circumstances, such simple virality would have publishers up in arms in terms of the piracy implications.

But content is secured with Antix's DRM system. This allows publishers to choose how they want to monetise; ranging from free trials with upsell to support for multiple billing system for securing the in-game items that fund free-to-play games.

The Antix Game Player also deals with the issue of device fragmentation as a single game binary will run across a wide range of Android and Linux devices, including feature phones, smartphones, smart TVs, set top boxes, and PCs. It also supports cloud-based distribution if companies want to take that approach.

PopCap's regional director for Australia and SE Asia, Evan Spytma, is certainly enthusiastic about the potential.

"Within the growth and emerging markets of South East Asia, where networks are overloaded and slow, this viral distribution capability has enormous benefits to game developers and publishers as well as to the consumer," he said.

You can find out more at the Antix website.

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Jon Jordan
Jon Jordan
A Pocket Gamer co-founder, Jon can turn his hand to anything except hand turning. He is editor-at-large at which means he can arrive anywhere in the world, acting like a slightly confused uncle looking for the way out. He likes letters, cameras, imaginary numbers and legumes.