App store Mobango teams up with Inneractive for in-app ads

Back in August, the self-proclaimed second biggest indie app store Mobango was acquired by Indian firm Maju Mobile, who hoped to expand its foothold globally by tapping into Mobango’s impressive reach and visibility.

With over 5.5 million people using Mobango every day and 759 million downloads served to date, it’s no wonder the free app market appeared so enticing to Maju.

And now inneractive is teaming up with Mobango to help developers monetise their apps on Mobango’s store in a more streamlined way.

By incorporating inneractive’s Make More Money service – which scours more than 55 ad networks worldwide - into Mobango applications, developers are promised the highest eCPM and fill rates possible at any given time.

Developers already on inneractive’s books can now upload their apps to Mobango and benefit from a special promotion.

"All of Mobango's downloads are free and with inneractive's ad-serving solutions, our developers can now monetize their applications," says Badri Sanjeevi, CEO at Mobango.

"This is a truly win-win opportunity for our community.”

[source: Mobile Entertainment]