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Miniclip partners with former Nickelodeon president to take IP to TV, film and web

Appealing to 'Miniclip's millions'

Miniclip partners with former Nickelodeon president to take IP to TV, film and web
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Miniclip has announced a partnership with digital entertainment studio Worldwide Biggies designed to bring its IP to TV, film and the web.

Founded by Albie Hecht – the former president of Nickelodeon and founder of Spike TV – Worldwide Biggies will accelerate Miniclip's 'long-term global brand extension campaign' by creating branded entertainment experiences targeted at a young audience.

Miniclip's millions

"Miniclip right now commands an audience that any content provider would envy," Hecht explained.

"They have built this success with a wealth of strong content that will transfer well into a variety of multimedia platforms.

"My aim is to tap into this content and create something fun and engaging that Miniclip's millions of fans will thoroughly enjoy."

Miniclip has developed, published and distributed more than 800 games since it was founded in 2001, and the company's portfolio of mobile games recently surpassed a total of 100 million downloads on iOS and Android.

The next big thing

Now, this new development deal could see some of the publisher's best-known titles – such as Gravity Guy, Hambo and Monster Island – transformed into multimedia entertainment brands, too.

"Albie Hecht is one of the most successful producers in kids entertainment and an ideal partner to bring Miniclip's IP to TV and web series," explained Miniclip VP and commercial director Chris Bergstresser.

"We're thrilled about our partnership with Albie and look forward to our games being transformed into the next big television, film or online hit!"

James Nouch
James Nouch
PocketGamer.biz's news editor 2012-2013