FreeAppADay reveals its FAAD FEED for app integration
Spreading the free game word
App discovery continues to be a major factor for most developers, which is why many are trying out the various daily free app sites that have sprung up.
However, with so many apps and games going free, even this is slowly proving to be a case of diminishing returns.
So it is that FreeAppADay is refining the process further. It's about to launch its FAAD FEED.
It's an XML feed - effectively an image with an embedded iTunes link - that will be available for developers to integrate into their apps.
As well as adding useful functionality to their products, it will drive the visibility of each new game going live on the FreeAppADay site, hopefully providing a win-win situation.
Born sticky"Reminders are a crucial element to the in-app purchasing model and for iPhone applications as a whole," explains FAAD founder Joe Bayen.
Of course, iPhone already has some methods for engaging your audience; notably push notifications and updates.
"Push notifications have revealed themselves to be intrusive and have the potential to backfire and cause users to delete applications which over use push notifications," Bayen says.
"We have noticed a dramatic increase in purchased of in-app content from freemium apps each time a new update was introduced. The system is efficient but still cumbersome since you need to create updates on a regular basis."
In this manner, he says the addition of FAAD FEED into the discovery armoury provides more flexibility while being less demanding.
"The main advantage is it will considerably increase the usage of any application hosting it, with users having a positive incentive to come back to the app on a daily basis," he points out.
It's planned the feed will initially be integrated in a select number of high profile applications.
