After 230,000 downloads of its first advergame, online takeaway service Just-Eat returns for second helpings

Back in November 2011, we hooked up with online takeaway service Just-Eat, which had just released its first iOS game.

Of course, there's nothing new about advergame games, except that Belly & Brain was quite enjoyable and a fairly light sell.

Sure, its eponymous stars were also used in the company's general marketing, but the game itself was a decent free experience: 'We didn't want to look like your dad flirting with your new girlfriend', explained chief marketing officer Mat Braddy, memorably.

So after 230,000 downloads and 1.6 million sessions of Belly & Brain, Just-Eat is back with another release.

Developed by the same team - Dundee developer Lava Level - Food Chain is a food symbol match-3 game with additional Versus mechanics whereby you're playing against AI or a real player, sending obstacles into their grid in a similar manner to the two player mode in Bust-A-Move/Puzzle Bobble.

Once again it's a free download for iPhone and iPad, with an Android version on way, and - yes - there is a link through to Just-Eat's website if playing sharpens your taste buds.