Digital Chocolate scores multi-million dollar funding, plans social surge

iPhone and Facebook in publisher's line of sight

Digital Chocolate scores multi-million dollar funding, plans social surge

Already a major mobile player, Digital Chocolate has revealed it's picked up a multi-million dollar injection of funds from Bridge Capital Holdings as the firm looks to cement its position within social gaming.

Bridge Captial claims the credit will be used for 'general corporate purposes', but Digital Chocolate has earmarked both iPhone and Facebook as targets for expansion.

"Digital Chocolate is emerging as one of the new leaders in mobile and social games," said founder and CEO Trip Hawkins, Founder and CEO of Digital Chocolate.

"Bridge Bank will help us grow faster. They have confidence in our performance to date and the strong market position we are building."

Holding out for a Hawkins

Indeed, it's Hawkins's leadership that Bridge Capital claims is behind the investment.

"Trip Hawkins is one of the Valley's true visionaries with Digital Chocolate being a great example," offered senior VP of Bridge Bank's technology banking division, Ed Lambert.

"We are tremendously excited to provide partnership support for their expansion in the social gaming community."

Digital Chocolate has invested much in Facebook development of late. Franchises such as Millionaire City and Safari Kingdom are just two of seven releases on the platform.

Hawkins has long said that Facebook is in a similar position to Apple when the App Store first launched, with publishers needing to evolve beyond the 'spammy' and 'viral' techniques of early efforts to truly succeed on the platform.

Keith Andrew
Keith Andrew
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font. He's also Pocket Gamer's resident football gaming expert and, thanks to his work on, monitors the market share of all mobile OSes on a daily basis.