22Cans calls for Curiosity donations by 'popular demand'

Monetisation matters

22Cans calls for Curiosity donations by 'popular demand'

Peter Molyneux's 22Cans has begun accepting donations from those looking to support its iOS 'experiment' Curiosity – what's inside the cube due to what it claims is "popular demand."

Revealed via a post on the firms blog, the company claims it is looking for contributions from supports to help the game - which attracted hundreds of thousands of downloads in its first few days on the App Store – be the "best experience it can be."

Pay to play?

"We are a small independent developer and due to popular demand we now offer the option for kind people to donate, so that we can make Curiosity the best possible experience it can be," detailed the studio on its blog.

"However big or small the donation; it will really help us make Curiosity better."

As detailed in the video below, players have experienced many server issues with the release, with some not seeing their cube updated in line with real time progress, while others simply can't log on at all.

Critically speaking

Critics, however, have already claimed that the move is an unwise one, with many taking to Twitter to suggest that Molyneux – who has been behind many successful and lucrative titles in his time – shouldn't be looking to fund his latest project via hand outs.

As things stand, Curiosity is available without charge and has no in-app purchases built in, though Molyneux recently told Pocket Gamer that the studio may look to monetise the release when enough data has been gathered from the game in its current "pure" form.

Curiosity is said to be the first in what the studios claims will be 22 experiments, each one designed to "build towards a single point."

Data amassed from each experiment will also be published.

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Keith Andrew
Keith Andrew
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font. He's also Pocket Gamer's resident football gaming expert and, thanks to his work on, monitors the market share of all mobile OSes on a daily basis.