Boku signs carrier billing deal with online gaming specialist ChangYou.com
US subsidiary to integrate payment system into titles
Having sealed its base on Android – and wrapped up the French mobile market in the process – mobile payments firm Boku has put pen to paper on a new deal, this time with an online gaming outfit.
The agreement with the US arm of Chinese gaming portal ChangYou.com will see Boku's billing solution integrated into the firm's library of online games, allowing users to pay for play with their mobile phone bills if they don't have a credit card to hand.
An eye on online"ChangYou is enjoying tremendous success in China, and we look forward to partnering with them to help monetise their business as they expand globally," said Boku's VP of business development, Kurt Davis.
"ChangYou will be a great partner for BOKU as they grow the free to play MMORPG market here in the United States.
"They provide gamers with a world of excellent gameplay, and we give their players around the world the easiest and safest way to pay for ChangYou virtual tokens via mobile payments."
Billing with BokuThe first games wrapped up in the deal include Zentia and Dragon Oath.
Further online releases will see Boku's carrier billing solution integrated into their set up at a later date.
"Boku clearly understands the gaming market," added VP of publishing at ChangYou.com US arm, Dirk Metzger.
"It's important to us that transactions for virtual goods be as seamless and as safe as possible for our customers, and as such Boku's system is a great fit for our needs."
