Bidstack, an in-game advertising and monetisation software company, has announced a partnership with the interactive narrative game Storylines: Passion and Fashion. The collaboration will culminate with the game releasing in Spring 2022, being developed by the Toronto based studio Tangent Interactive.

Storylines: Passion and Fashion is a real-time 3D interactive sim created for iOS and Android. It delves into episodic stories that are regularly updated. The choice-based system gives players freedom to mould every character’s story. This kind of a genre attracts a diverse player base of Gen Z females and Millennial gamers. The game’s virtual world can be filled with products, apparel, brands, and other services allowing them to reach their target audience as the story unfolds.

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Antoine Jullemier, Head of Supply at Bidstack said: “I am really excited to announce Bidstack’s first life simulation game with Tangent Interactive. This new title offers something unique and is a natural environment for our monetisation solutions. Building this new partnership, diversifying our audience reach and opening up opportunities for our global brand partners in an exciting new genre is another important step forward for the team.”

Statista data has shown that mobile sims are becoming increasingly popular and are projected to generate $1.8 billion in user revenue in 2021, with over 12 billion downloads expected. This gives brands the perfect opportunity to invest into the genre. And that’s where Bidstack comes in. Its technology will allow for native in-game ad placements to fit seamlessly into the virtual world. This will allow Tangent Interactive to monetize the audience sustainably without any harm to the gameplay experience.

Magalie Zafimehy, Marketing and Communication Director at Tangent Interactive talking about the new partnership said: “Bidstack provides solutions for both non-intrusive advertising experiences in Storylines in addition to virtual product placement. They’re ideally positioned to support our revenue model and to enhance the user experience of our players by making things feel real and contemporary.”

Nothing more is known about the game right now except that a Spring 2022 launch is expected. We’ll continue to update you with more information!

Until then, check out the top simulation games to play on mobile!