Jam City, a producer of multiple mobile gaming titles has announced a partnership between the award-winning television show, Family Feud and its popular game, Cookie Jam. The match-3 title will hold the collab from today until May 18th with a massive cash prize of $10,000 up for grabs.

For those who don’t know about the show, Family Feud is an American television game show first started by Mark Goodson in 1976. The show is about responding to the survey questions where two families compete against one another. It is massively popular and has been since it first aired.

With the involvement of the show in-game, the logo, sound effects, trivia, and more will featured until the event concludes. During the event, the match-3 puzzler will put up dessert-themed survey-type questions.

As the prize money is big enough, players need to give their best to win the rounds. Although there’s not much info about the survey questions, it can be assumed that the questions will be tricky enough to make their players scratch their heads.

Our partnership with Fremantle pairs the nostalgia and laughs associated with Family Feud and the rich, puzzle-solving excitement of Cookie Jam to create an engaging brand-new experience our players are sure to enjoy,” said Jam City’s Vice President of Business Development Sam Notowitz.

With this announcement, it is expected that the game collab will be a successful one as, the game has gathered a total of 60 million downloads to date, with millions of active players. And by judging the players count, it is safe to assume that the competition will be a tough one with a huge number of players taking part in it.

Cookie Jam is now available to download on Google Play and App Store. It is a free-to-play game with in-app purchases.

Searching for some of the best puzzle games around? Well, here are 25 of our favourites for iPhone and iPad