Apple doesn't really need to do sales - everyone buys its products anyway, it doesn't actually seem to matter how much they cost. So it's no surprise that the deals the big A has on offer this Cyber Monday are a bit underwhelming. Just because we expected it doesn't mean we're not disappointed though.
What sort of savings can you expect? Technically none. Rather than taking money off the prices of its iPhones, iPads, and Apple Watches, Apple has instead decided to over Apple Store gift cards to anyone making a purchase from today, November 23rd, until Monday November 26th.
Buy an iPhone 7 or 7 Plus, or an iPhone 8 or 8 Plus, and Apple will give you £40 to spend in one of its shops. Buy an Apple Watch series 3, and again you'll be given a £40 Apple Store gift card. Pick up an iPad Pro 10.5 inch, an iPad, or an iPad Mini 4, and you'll receive a voucher worth £80.
There are other deals on Beats headphones, laptops, and more, and you can check them all out by clicking right here. Just don't expect to be blown away by any of them.
For far more exciting deals, you can click here to check out everything you need to know to save money on mobile and portable gaming this Cyber Monday.