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Nintendo shares rise after Miyamoto announces Super Mario Run, their first tie-in with Apple

It's about time

Nintendo shares rise after Miyamoto announces Super Mario Run, their first tie-in with Apple
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iOS

Following the intense Apple Event yesterday evening, it's rather unsurprising to hear that today shares of both Nintendo and Apple have gone up, but not in the way you'd have expected.

Instead of Apple's shares soaring post-iPhone 7 reveal, it's actually Nintendo's shares that have been the most notable. Who can really say they're utterly surprised by this news overall? After the legend himself, Miyamoto, strolled onto the stage to announce Nintendo's newest game, Super Mario Run, the internet simply blew up.

Overnight Nintendo saw their shares spike by 28% by the time the markets closed, probably a welcome event after their fall when investors realised that Pokemon GO was developed by Niantic instead. Though, bringing Pokemon GO to the Apple Watch might sweeten the deal a little.

The biggest take-away from all of this however is that Nintendo has finally opened its doors, not only to the idea of working with other companies and creating tie-in products, but to the practice of bringing its games/characters a little further afield.

Oh what a day. What a lovely day.

Emily Sowden
Emily Sowden
Emily is Pocket Gamer's News Editor and writes about all kinds of game-related things. She needs coffee to function and begrudgingly loves her Switch more than she lets on.