Did Microsoft just accidentally leak a Google Cardboard competitor?
Promotional image shows Cardboard-alike using Nokia Lumia
Microsoft is running hot and cold after seemingly announcing a competitor to Google's Cardboard, before pulling the ad just hours later.
The image broke cover to promote a Russian virtual reality hackathon and features a girl holding a housing with the branding 'Microsoft VR Kit' across it.
This 'hackathon' page vanished later and hasn't returned but you can take a look at the archived page here.
This promotional image appears to show a low budget headset affixed to a Nokia Lumia smartphone, which adds more confusion to the recent speculation that Microsoft is stepping away from the Windows Phone platform.
Microsoft has recently announced augmented reality product HoloLens and partnered with Oculus to offer an Xbox One controller with each consumer headset, so it clearly sees some the potential in virtual reality.
Whether this latest move is a bungled PR stunt (or even a fake) has yet to be seen.
