King's sequel to the ever-popular Candy Crush Saga was unleashed upon the world this week, with the developer pushing its new Soda Saga promotion video to 100 million people in seven countries on its launch day. Intrusitve, costly, but no doubt effective.

Elsewhere, UA platform NativeX put Santa Claus to shame by launching a brand new promotion, with the Minnesota-based mobile advertising outfit giving away a whopping $50,000 to its partners to spend on user acquisition. As long as you also pony up $50,000 too.

As always, there's plenty more news where that came from, so sit back, relax, and enjoy another disturbingly sensuous Week That Was.

Industry voices

User acquisition, retention, and discovery

Tools & Platforms
  • UA platform NativeX embraced the holiday season by launching a brand new promotion, with the Minnesota-based mobile advertising company giving away a whopping $50,000 to its partners to spend on user acquisition.
  • Ouya announced that its platform now has 1,000 games available on it.
  • German eye tracking specialist SensoMotoric Instruments entered the VR realm by adding its technology to Oculus Rift DK2.
Funding, acquisitions, personnel and shuttering
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