We were blown away by the performance of the cheap-as-chips Moto G last year. Today, though, Motorola unveiled the even-cheaper Moto E, a phone that might just take over the world.
At £89, this dual-core Android smartphone is the second attempt by Motorola to prove that cheap doesn't have to mean, well, cheap.
Packed inside this blower is a Snapdragon 200 CPU, clocked at 1.2GHz. It's backed up by 1GB of RAM, a class-leading 4.3-inch 540x960 pixel display (at an impressive 256 ppi), front-facing speakers, a 5-megapixel camera (without flash, however), a 1980mAh battery, 4GB of storage, and a memory card slot.
The Moto E also comes with a range of different rear covers and grip shells. The innards, meanwhile, have been splashed in a water-resistant nano coating to protect the phone from the occasional splash or spill.
I was able to give the Moto E a quick going-over at the launch event in London, and to run the AnTuTu X benchmarking app to see just how well the phone compares with more expensive models.
The Moto E's score was a fairly average 12,569, which is down on the Moto G. To give that some context, though, it's not far behind the Samsung Galaxy S3, a former flagship Android device.
First impressions suggest that the Moto E (running stock Android) is quick enough for all the ordinary phone tasks like loading the dialler, messaging app, or browsing the web.
And with O2 ready to offer the Moto E for just £80 (on pre-pay) when it goes on sale next week, that's still a lot of bang for your buck.
That said, with the Moto G retailing for around £100, it might be worth bagging one of those if you don't mind being restricted to 8GB of storage.
Moto G gets turbo boost
Motorola has also announced an updated Moto G with 4G and a memory card slot. The Moto G 4G will go on sale in the next few weeks with a retail price of £149.
If that's not enough, Motorola also told us to expect another take on the Moto G AND a successor to last year's Moto X (with a 5.2-inch display).