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PocketGamer.biz Week That Was: Amazon goes 'gaming too' with Fire TV, LINE tops 400 million users, and Microsoft announces Universal Apps

The past 7 days in bite-sized portions

PocketGamer.biz Week That Was: Amazon goes 'gaming too' with Fire TV, LINE tops 400 million users, and Microsoft announces Universal Apps
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The biggest April fool this week was anyone who thought the Android microconsole market was over and done with.

After months of speculation, US-based retailer Amazon finally entered the battle for the living room gaming space with its Amazon Fire TV box.

Consumer reaction to the $99 multimedia device remains to be seen, but what interested us the most was the fact that it has a capable Android gaming device hidden underneath of the video and music streaming services.

Paradoxically, Amazon didn't emphasis its gaming capabilities as a major selling point - noting that it's "Great for gaming, too" - but it also allocated a fair amount of resources to the development of exclusive titles for the Fire TV.

We'll have to wait and see if the new unconsole can find a strong market where its competitors have struggled, but in the meantime we can take a look back at the Pocket Gamer Biz Week That Was.

PG Connects Tools and Platforms Monetisation Industry voices User acquisition, retention, and discovery Funding, acquisitions, personnel, and shutterings Financials
Matthew Diener
Matthew Diener
Representing the former colonies, Matt keeps the Pocket Gamer news feed updated when sleepy Europeans are sleeping. As a frustrated journalist, diehard gamer and recovering MMO addict, this is pretty much his dream job.