Transparency is a funny thing. It seems like the natural course for businesses to adopt, as the policy gives the public a clear look at what's going on behind the scenes.

But, on the other hand, the grand effect of the wizard can diminish when you get a clear look at the man behind the curtain.

Maybe there's more value to be had in mystery and leaving some things unsaid...

Certainly, this week Ouya has struggled to deal with transparency issues around its Free the Games fund while Apple unveiled its new iPhone models at an event which didn't include the word 'iPhone' in its invitations.

It's also been beaten up for the pricing of the iPhone 5C in China, a country the device is assumed to be aimed at, although Apple has never stated this.

Still, here at, we endeavor to strike the perfect balance of transparency and mystery as we give you a look back at The Week That Was.

Tools and platforms

Fundings, start-ups, and shutterings

Industry voices

  • Kamcord and Vungle announced a joint project that will introduce 15-second video ads from user-generated gameplay video.
  • And a recent controversy surrounding Ouya's Free the Games fund finally came to a head, leading developers to pull games from the marketplace.
  • Our Chart of the Week looks at Smartphone gaming penetration and notes that by 2016, 80 percent of smartphone owners will have gamed on them.

iPhone 5 reactions

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