This week, app discovery platform AppGratis has been dominating the headlines.

The app, which promised its 12 million users one free app a day, was pulled by Apple last week, and AppGratis CEO Simon Dawlat claims that the removal came as a complete surprise.

In fact, Dawlat says that the App Store review team had approved the iPad version of AppGratis just days before banning the team's existing app, leaving AppGratis confused by the platform holder's actions.

There's no doubt, though, that AppGratis held considerable influence over the App Store charts, and many commentators have argued that Apple was well within its rights to unceremoniously boot an app that was potentially distorting its rankings.

But whether you think AppGratis should have stayed or should have gone, some things are still clear – Apple remains as imperious as ever when it comes to handing down judgements, and as inconsistent as ever in the enforcement of its own App Store guidelines.

After all, AppGratis isn't the only app of its kind, it was simply the most powerful. If AppGratis was kicked for breaching clauses 2.25 and 5.6, why was it approved at all? Why wasn't it booted when it held less influence?

It seems likely that AppGratis was, in the words of Jon Jordan, just "too successful for Apple."

But that's enough high-falutin' talk for now. Instead, let's take a look back at the last seven days of mobile gaming news, interviews and features on PocketGamer.biz.

The AppGratis saga
  • Apple continues its crusade against third-party app promotion by pulling AppGratis.
  • It had 4.6 percent of the US iPhone discovery market, so PocketGamer.biz editor-at-large Jon Jordan wonders whether AppGratis was just too successful for Apple?
  • Apple claims that AppGratis broke its rules on push notifications, as well as breaching the infamous Clause 2.25.
  • In a detailed blog post, CEO Simon Dawlat claims that the AppGratis removal came as a complete shock to him and his team, and he is "stunned that Apple took the decision to destroy so much value within their own ecosystem."
  • The decision to pull AppGratis is just the first step in a wider clampdown, according to "sources familiar with Apple."
  • France's digital industry minister Fleur Pellerin responds to Apple's "brutal" removal of AppGratis, urging the Cupertino firm to "behave ethically."
  • In response to articles quoting an Apple rep, Dawlat vehemently denies receiving any prior warning that his app would be pulled.
  • Editor Keith Andrew looks at what the wider implications of the AppGratis saga on the App Store may be.
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Monetisation

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