Telltale Games's Silver Award-winning The Walking Dead tie-in title shambled onto iOS a week ago carrying an identical price tag to its console and PC counterparts.
To download all of the chapters in this five-part adventure series, then, iOS gamers will have to fork out £10.49 / $14.99 for the Multi-Pack or £2.99 / $4.99 per episode.
With those relatively expensive price tags in mind, our sister site PocketGamer.biz conducted an interview with Telltale Games SVP of publishing Steve Allison, in which he pooh-poohed the notion that iOS customers aren't willing to pay premium prices for premium content.
Past success stories
"We've had good success selling episodes of our other titles on the App Store for $6.99 on iPad and $4.99 on iPhone," Allison said.
"We knew The Walking Dead was shaping up to be a great touchscreen experience and as our first universal iOS title that would also be available on console, $4.99 an episode is consistent with our past successful experiences on the App Store and with the pricing on other platforms."
"The idea of a 99c gamer on iOS is more myth than fact, it's the quality and depth of each product that will drive the right price for consumers."
Telltale's decision to launch The Walking Dead episodes on iOS at the £2.99 / $4.99 price point has been fully justified, according to Allison.
"We've had a great initial launch as a top 10 title with no signs of slowing down and great feedback on the game from people who have bought the game for their iOS devices."
Want more? Check out our 27 other The Walking Dead: The Game news stories!