Sony 'very relaxed and confident' about the prospects of the PS Vita

The PS Vita isn't performing exceptionally well, but Sony doesn't seem to be worried. In a recent interview with website CVG, Sony Computer Entertainment Europe's CEO Jim Ryan said that his company is "very relaxed and confident about the prospects for Vita this year and beyond".

According to Ryan, forthcoming content will help boost sales of the PS Vita in Japan - an area where sales have dropped significantly since Sony's latest handheld launched.

"We're not at the stage of thinking about price cuts. In Europe we're three months in - in Japan a little bit longer. I think that all history in the Japanese market indicates that it's real killer content that provides the stimulus to hardware sales - and that continues to be the case," Ryan said.

"There's a lot going on - a lot of very Japanese specific content that wouldn't really resonate with the Western world. We're very relaxed and confident about the prospects for Vita this year and beyond."

The other side

For the western market, Ryan believes popular first- and third-party games will turn things around.

"We obviously launched Vita with a very strong launch line-up, easily the strongest of any other platform that I've been involved with - and that's all of them," he said.

"We have Little Big Planet to come, and then on the third party side FIFA, BioShock, Call of Duty and Assassin's Creed. So, in my mind it's a line-up of real quality - and a good balance across various genres."