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The company's latest marketing move may be the most interesting to date, mind, for it sees the franchise's famous red bird mascot placed firmly in the driving seat of a F1 car.
Of course, it'll be Finnish driver Heikki Kovalainen (racing for the Caterham F1 Team) that'll be doing the actual steering during this Sunday's season-opening Australian Grand Prix, but he will be doing so while sporting a custom-designed Angry Birds helmet.
Given the global audience F1 attracts, this is one ultra-clever bit of product placement on Rovio's part, which will likely strengthen the already-powerful Angry Birds brand further.
It also helps that the helmet itself looks rather swish. Check out the pics below for a peek at the angry artwork.
Angry Birds Space lands on iPhone, iPad, and Android devices on March 22nd.
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