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ngmoco's Ben Cousins believes the death of consoles is already underway

Due to smartphones and tablets

ngmoco's Ben Cousins believes the death of consoles is already underway
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The head of ngmoco's new Stockholm studio, Ben Cousins, believes that the death of traditional home consoles is already underway.

Fear not, though: Cousins doesn't think consoles will be completely eradicated, just like cinemas weren't completely wiped out when TVs arrived on the scene.

"By 'die', I mean talk about something that has significantly smaller market share with no sign of return," Cousins said at this year's Game Developers Conference.

Destruction

According to the former EA and Sony employee, this drop in market share happens when "customers move to a new solution" and "a new product comes into your category and massively expands the overall market."

Cousins thinks both will happen due to the disruption smartphones and tablets are having on consoles.

"I believe that mobile devices and mobile platforms are the disruptive technologies that are going to cut a slice through the Western market," Cousins said.

Bite-sized smartphone and tablet games are "cheaper and more convenient, but these advantages now really matter."

Gamasutra
Anthony Usher
Anthony Usher
Anthony is a Liverpool, UK-based writer who fell in love with gaming while playing Super Mario World on his SNES back in the early '90s. When he isn't busy grooming his beard, you can find him replaying Resident Evil or Final Fantasy VII for the umpteenth time. Aside from gaming, Anthony likes hiking, MMA, and pretending he’s a Viking.