Far from your run-of-the-mill mobile games startup, Los Angeles-based Industrial Toys boasts some seriously impressive personnel, including Bungie's (creator of the legendary Halo series) co-founder Alex Seropian and ex-DreamWorks R&D manager Brent Pease.
This new mobile gaming 'dream team' also features "some kickass art talent from ex-Marvel and DC". Industrial Toys president Tim Harris's words, not ours.
So, not only does Industrial Toys bring a wealth of industry experience to the table, but it's also promised to deliver something unique to core gamers on mobile.
The mission statement on the company's Facebook page reads: "We'll be mobile to the core, with games that let you have an immersive session at home that blows your mind apart as well as a 30-second experience that still moves you forward while you're waiting for the bus.
"We're going deep on story and community and all that crunchy goodness that we like to geek out on."
Industrial Toys hasn't announced any specific projects yet for mobile, but you can keep tabs on its progress via its Twitter feed and the abovementioned Facebook page.