Adidas launches free miCoach Football game for iPhone
Part of its Power Cell real world-virtual world strategy
Sports giant Adidas soft launched its miCoach Football game last week, the first element of its new push into linking real-world sports with app-based experiences.
I say 'soft launched' because the Digital Legends-developed title is available in Europe, Asia, Australia, South America, but not yet in North America.
In addition, to get the most out of the app, you need to invest in the company's Speed Cell accelerometer unit (around €70) or pay full whack for the adiZero F50 boot and Speed Cell bundle (around €245).
Shiny, shiny boots of leatherI've explained in more detail the concept in my preview piece, but suffice to say, your activity on an actual muddy football pitch is recorded by the Speed Cell and then synced with your iPhone via the miCoach Football game - something I'll be experimenting with over the weekend.
The point is your activity increases the stats of your players in the game, as well as unlocking achievements and feeding into Adidas online training hub at micoach.com.
You don't need a Speed Cell to play the game - which is a free download - but the two have been designed to work together.
Pass and moveAs for the pure gameplay, miCoach Football is a street-style 4-on-4 soccer game, where you play with simple controls - pass, shoot, tackle, toggle player - automatic goalkeepers, plus offensive and defensive power-ups such as energise and slow time.
Achievements are supported via Game Center, and future updates will include in-app purchases, online multiplayer and tournament modes, and deeper customisation options.
miCoach Football is out now and free for iPhone.
You can get an idea how it works in the following video.