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Playfish exec Shanti Bergel joins GREE as SVP of business development

Follow the money

Playfish exec Shanti Bergel joins GREE as SVP of business development
By Jon Jordan
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The recruitment merry-go-round continues apace in the mobile-social space, with the gravity (read VC money/profitability) pulling people from social to mobile.

The latest exec to follow the inverse square well is one-time EA/Playfish biz dev chap Shanti Bergel, who's now GREE's senior veep for biz dev.

CU EA

As reported by Inside Mobile Apps, Bergel says he thinks GREE's approach to the increasingly fragmented social-mobile space is the most developer friendly, especially in terms of its focus on freemium gaming and platform cross-promotion.

The GREE-owned OpenFeint also welcomed Sarah Thomson this week as its director of developer relations, while - like Bergel - another exec crossing the social-mobile beam recently was ex-Playdom executive producer Ethan Fassett, now OpenFeint's senior veep of product.

But OpenFeint CEO and founder Jason Citron bucked the trend, leaving for... well we're not quite sure yet.

[source: Inside Mobile Apps]

Jon Jordan
Jon Jordan
A Pocket Gamer co-founder, Jon can turn his hand to anything except hand turning. He is editor-at-large at PG.biz which means he can arrive anywhere in the world, acting like a slightly confused uncle looking for the way out. He likes letters, cameras, imaginary numbers and legumes.