Halfbrick celebrates 6 million Fruit Ninja downloads on iOS by planting orchard
150 billion fruit sliced
Fruit Ninja developer Halfbrick Games is celebrating its six-million iOS sales milestone by sponsoring a fruit orchard in a low-income Native American community as part of the Fruit Tree Planning Foundation’s Reservation Preservation.
The FTPF is a charity dedicated to growing orchards around the world to benefit communities and environments, and the hope is that this new orchard will provide sustenance and income for the community.
According to the game’s lead designer Luke Muscat, the reasoning behind this novel method of celebration is that the developer felt terrible about players slicing 150 billion pieces of virtual fruit.
“It’s important for players to know that wasting fruit won’t result in sweet high scores, awesome combos and frenzy moves to show off to their friends. Sensei is a Fruit Ninja master, and will always teach you the ways of virtual fruit destruction – but there won’t be any more fruit to slice if we don’t plant trees!”
