Neat Angry Birds-esque trajectory game Belly & Brain comes free to iPhone

Demonstrating the commercial importance of apps to companies that seemingly have nothing to do with games is Danish food services outfit Just-Eat.

It's released a free iPhone game called Belly & Brain, which uses the cartoon characters from its TV commercials.

Developed by Lava Level Games, it's a trajectory based game in the form of Angry Birds or Fragger, which consists of 126 levels set across three food based themes - Chinese, Indian and Italian. You have to adjust the power and angle of Brain's cannon to fire food into the ever hungry mouth of Belly.

Ammunition includes the likes of bouncing orange bombs, exploding eggs and melon bombs, each of which have specific flight, bounce and object penetrating properties.

The game features a Truffle Shuffle mode that enables you to slow the action down, allowing for greater control. You can also unlock the Party Play mode, playing multiplayer mini games, with up to three friends on the same handset.

Social features are handled via Facebook integration, and, of course, you can order takeaways online in-app too.

Further information about the game can be found via the website, while UK gamers can also text BELLY to 60777 to receive a link direct to the game.

Additional levels updates are already being planned, as well as versions of the game for iPad and Android.

You can see how Belly & Brain plays in the following video.

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