Study reveals iPad owners are ‘selfish elites,’ critics ‘independent geeks’
Apple slate is seen as a power tool rather than a multimedia device
We all have out own opinions on those choose to spend £500 on an iPad, whether born out of jealousy or just good common sense. Of course, if you bought one you displayed neither.
Only joking. I’m just jealous. And skint.
A new psychological study has slapped some pointed labels on those who own the flashy slab and those who think it’s an oblong-shaped white elephant.
Consumer research firm MyType analysed the opinions of 20,000 people between March and May, and used that data to sum up the typical iPad owner and iPad critic.
iPad owners are “Wealthier, older and more educated, they are sophisticated, highly value power and achievement, and are not very kind or altruistic.” In short, they are “selfish elites.”
How about those bothersome critics? Well, they’re “self-directed young people who look down on conformity and are interested in video games, computers, electronics, science and the internet.” Yep, they’re “independent geeks.”
Interestingly, the study also revealed that, for all its multimedia pretensions the iPad appeals less to “those interested in movies, music, books and literature, the arts, the internet, video games, shopping, food & drink, and/or nightlife” and more to “people interested in business and finance.”
So how do feel about those labels, owners and critics? Do they aptly describe your personality? Let us know in the comments section below.
Wired