UK price drop sees DSi sales rise 40% week-on-week
Holiday distractions start here
With the school summer holidays upon us, Nintendo's Price Crash campaign for the DSi seems to be paying off handsomely.
The company's dropped its retail price to £129.99, triggering a substantial rise in sales, especially as many stores have dropped their prices to £114.99.
"Each of the previous three weeks have seen DSi sales increase by over 40 per cent week-on-week," Nintendo's head of communications Rob Saunders told UK trade publication MCV.
Nintendo is supporting the campaign with TV advertising, which will switch to a family-based spot focusing on games.
The prices of the DS Lite (£89.99) and DSi XL (£149.99) remain unchanged, further focusing the DSi sales rise.
[source: MCV]