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Glu and Activision expand licensing deal

Though Activision’s keeping the iPhone games for itself

Glu and Activision expand licensing deal
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Glu Mobile just dropped us a line to tell us its previous licensing deal for mobile, Android, Blackberry, BREW and WinMo is to be extended with access to five unnamed, 'blockbuster' titles.

“We are delighted to expand our relationship with Activision. Through our past relationship, we have already demonstrated Glu’s ability to bring superior quality mobile games to market that are true to the original console title,” said Jill Braff, senior vice president of global publishing at Glu.

“We look forward to continuing our success with Activision as we roll out new mobile games based on some of the best-known franchises in the video game industry.”

Noticeably absent from the deal’s list of platforms is the iPhone. Activision seems to be retaining any adaptations to Apple’s device for itself, even though it’s yet to actively get involved in creating games for the iPhone.

“As a result of our successful partnership with Glu Mobile on the worldwide launch of Call of Duty: World at War, we know they are the right partner to help us bring quality and innovative game play to the mobile platform,” says Activision’s Dave Anderson.

“We are excited to work with them once again to bring several of our biggest holiday 2009 titles to mobile consumers around the world.”

Activision’s current list of games for 2009 isn’t actually all that impressive, with yet another Guitar Hero package on the way, along with Wolverine and Transformers licenses.

That said, movie games have been performing quite well on the iPhone, and Tap Tap Revenge has proven that music rhythm games are massive on the iPhone.

Presumably Guitar Hero will be its first iPhone title. It’d be sheer madness to overlook the potential of that one, right?

Spanner Spencer
Spanner Spencer
Yes. Spanner's his real name, and he's already heard that joke you just thought of. Although Spanner's not very good, he's quite fast, and that seems to be enough to keep him in a regular supply of free games and away from the depressing world of real work.