Manchester based publisher Connect2Media has been hunting down some serious gaming franchises lately with the intention of bringing them to even grander audiences. The latest addition to its roster is the web hit Tumblebugs, which so far has seen around 35 million downloads.

Tumblebugs struck us as being one of the most beautiful polished games on the market,” said Eric Hobson, Connect2Media CEO. “Based on a classic gameplay mechanic the look and feel of Tumblebugs was what really struck us and elevated the game way above similar products.”

Originally developed by Wildfire for the net, the iPhone and mobile versions of Tumblebugs have been put together by Tag Games (most recently of Car Jack Streets fame), and it’s these games Connect2Media will be bringing to the market.

Tumblebugs is a game that we are very proud of and Connect2Media are the perfect partner for us to work with to take it to mobile platforms,” explains Tag Games’s Paul Farley. “Their distribution footprint, relationships with carriers around the world and expertise in the sector are unparalleled.”

The game is a hybrid between a tower defence game and a kind of linear Bejeweled (though the whole thing’s more akin to Zuma or Puzz Loop, for those in the know), in which you fire coloured bugs into the marching line of insects to eliminate them once three or more are alongside each other. It will feature two different game modes and an impressive 78 levels.

“We are very excited to have Connect2Media and Tag Games on board as partners for Tumblebugs mobile,” says Darren Baker, CEO of Wildfire Studios.

“Both companies have a real understanding and appreciation of the value of the Tumblebugs franchise. Connect2Media's broad consumer reach and Tag's development expertise mean we're confident the debut of Tumblebugs on mobile will continue the brand's success story.”