Care Bears and friends coming to mobile
American Greetings properties acquired by Mobivention
They might not sound like particularly hot property, but American Greetings' catalogue of long running franchises has earned some serious money in their 40-year lifespan.
The Care Bears have brought in some $2.4 billion in sales since their introduction in 1981, while Strawberry Shortcakes and Holly Hobby have earned their greeting card originator an equal amount since appearing in 1977 and 1967, respectively.
So you could say these are ingrained aspects of many a childhood, and represent some pretty powerful sales potential to the right marketer.
Mobivention has landed itself something of a potential mobile goldmine if it can successfully relaunch these brands for the mobile market, then.
With the rights to wallpapers, MMS greeting cards and gaming content from the revered list of American Greetings' character catalogue, we're likely to be seeing another resurgence of beloved childhood nostalgia for the pocket girl gamer.