Vivendi Games Mobile to offer free games with Greystripe
The latest publisher to join the ad-funded bandwagon
The idea of advertising-funded mobile games has been picking up steam in the last year, with some larger publishers dipping their toes in the free game waters.
The latest is Vivendi Games Mobile, which has signed up to distribute some of its games through Greystripe's AdWRAP platform, including the company's GameJump portal.
It has to be said, the first wave of games set to go free isn't that inspiring, comprising the below-par After Dark Flying Toaster, and other games like Amy's Hangman, Garfield Bowling, Garfield Euchre and Garfield Mice Sweeper.
However, it's a start and presumably the plan is to bring some of Vivendi's big-hitters along later if the first crop of games generates decent ad revenues.
Stand by for a longer look at the ad-funded mobile games space soon, when we'll be exploring the potential and outlining the different publishers' approaches.