Rovio brands a newborn generation of Finns
Swag for birdday babies
Yesterday was the fourth anniversary of the release of the original Angry Birds game.
It's a day Rovio now labels 'Birdday' - holding a big event in Helsinki for children of its employees and others.
The growing influence of the company in terms of wider Finnish culture was also underlined as the company gave a bunch of Angry Birds merchandising to all the babies born in Finland on the day.
Weird as it might sound, Finland has a national tradition of ensuring new Finns start their life warm and well dressed.
The government gives the mother of every newborn a box containing clothes, nappies, blankets, toys and a mattress. Many babies even sleep in the box.
Jon Jordan
A Pocket Gamer co-founder, Jon can turn his hand to anything except hand turning. He is editor-at-large at PG.biz which means he can arrive anywhere in the world, acting like a slightly confused uncle looking for the way out. He likes letters, cameras, imaginary numbers and legumes.