PSP was the number three mobile internet device in Latin America during December 2009
How does AdMob work out its numbers?
About about this for a bizarre statistic. According to AdMob's latest research (check out the full report), when it comes to the most active devices using the mobile internet in Latin America during December, the PSP was third after iPhone and Nokia.
To be honest, I suspect some sort of misprint, only what AdMob actually measures is the number of requests each device logs via its huge mobile advertising network.
In that context, maybe it's not so far fetched that a short surge in PSP online gaming, thanks to Christmas PSPgos and PSP Minis, could have boosted local activity sufficiently. It seems unlikely though considering the millions of smartphones in Latin American.
For example, over Q4 the most active devices in Latin America were iPhone (39 percent), Nokia 15 percent, Sony Ericsson 11 percent, and BlackBerry 8 percent. No PSPs mentioned there.
What’s the frequency AdMob?What these figures do highlight is how different mobile devices are used in very different ways. While iPhone is a minority device in all countries in terms of install numbers, it tops the charts in terms of mobile internet usage and app downloads everywhere, apart from Africa and Asia.
Similarly, despite a relative lack of install units, Android has come from zero at the start of the year to gain a large market share in both America and Europe; 27 percent and eight percent respectively.
Indeed, Motorola now has 11 percent of the US mobile internet market (tracked by AdMob of course), purely thanks to the Droid.
Conversely, there are a lot of BlackBerry's in North and Latin America but they're used mainly for email, not web browsing. For example, RIM has three of the top 10 most popular smartphones in the region but they only generated 8 percent of smartphone requests in Q4.
