Google opens up AdMob to AdSense ads
Ads aimed at iPhone or Android users looped in
Marking the start of what's believed will be a far wider integration, Google has announced it is bringing AdSense ads to its AdMob platform.
Google's web-based AdSense focuses on context, serving up ads the software believes match the website's content.
The move means AdSense ads aimed at either iPhone or Android users will now be dropped into apps running AdMob – albeit only when a standard AdMob ad is not to hand.
Making sense of AdSense
"In the coming weeks, eligible iPhone and Android application developers in the AdMob network will be able to show Google AdSense ads when an AdMob ad is not available," said Google Mobile Ads product manager Jason Morse on the firm's blog.
"This will also enable Google advertisers to extend the reach of their mobile campaigns to the thousands mobile apps in AdMob's network, such as Rovio's Angry Birds."
The integration had already been worked into the latest SDK, meaning devs using the most recent version won't need to upgrade again.
There's also no way to filter the AdSense ads that appear, meaning studios that currently filter their AdMob ads will need to opt out.
"This is the first of many exciting things to come with the integration of AdMob and Google," Morse concluded.
The integration between the two set ups comes just days after AdMob founder and CEO Omar Hamoui left the firm, just five months after Google's purchase was ratified.
[source: Google]