News

Google opens up AdMob to AdSense ads

Ads aimed at iPhone or Android users looped in

Google opens up AdMob to AdSense ads
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| AdMob news

Marking the start of what's believed will be a far wider integration, Google has announced it is bringing AdSense ads to its AdMob platform.

Google's web-based AdSense focuses on context, serving up ads the software believes match the website's content.

The move means AdSense ads aimed at either iPhone or Android users will now be dropped into apps running AdMob – albeit only when a standard AdMob ad is not to hand.

Making sense of AdSense

"In the coming weeks, eligible iPhone and Android application developers in the AdMob network will be able to show Google AdSense ads when an AdMob ad is not available," said Google Mobile Ads product manager Jason Morse on the firm's blog.

"This will also enable Google advertisers to extend the reach of their mobile campaigns to the thousands mobile apps in AdMob's network, such as Rovio's Angry Birds."

The integration had already been worked into the latest SDK, meaning devs using the most recent version won't need to upgrade again.

There's also no way to filter the AdSense ads that appear, meaning studios that currently filter their AdMob ads will need to opt out.

"This is the first of many exciting things to come with the integration of AdMob and Google," Morse concluded.

The integration between the two set ups comes just days after AdMob founder and CEO Omar Hamoui left the firm, just five months after Google's purchase was ratified.

[source: Google]

Keith Andrew
Keith Andrew
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font. He's also Pocket Gamer's resident football gaming expert and, thanks to his work on PG.biz, monitors the market share of all mobile OSes on a daily basis.