AdMob requests quadruple during 2010, now serving 2 billion mobile ads a day

Over a year since Google opened up its cheque book and picked up AdMob for $750 million, the ad network has released stats designed to show how the firm has flourished under the wing of its new owners.

And when you consider ad requests have more than quadrupled in that time, it's hard not to agree.

Indeed, AdMob claims monthly ad requests now stand at more than 2 billion a day, with more than 100 million unique Android and iOS devices requesting an ad from the network each month – a rate that has almost doubled over the course of the last six months alone.

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"Mobile usage continues to explode, and we continue to see rapid growth throughout the AdMob network of mobile sites and applications," said Harsh Shah of Google's mobile ads marketing team in a blog post detailing the figures.

"What does this mean for mobile advertising? Today we receive more ad requests in a single day than AdMob received for the entire month of December 2007. That’s a magnitude of 30 times in just over three years."

Most of AdMob's growth has come from Asia, Shah reveals, with ad traffic in the region having soared by 564 percent in the last 12 months.

Europe has also been a market key to AdMob's overall expansion, with traffic across the continent up by 471 percent since December 2009.

Back in October, AdMob revealed it had served its 300 billionth ad, with one third of the firm's total requests having come the previous five months alone.

It's a rate of acceleration Google is keen to maintain.

"As we kick off 2011, we continue to be excited about the rapid growth of the mobile industry and of mobile advertising," Shah concluded.

"It's clear that the growth trajectory of the entire mobile industry is just going to continue to get steeper this year, creating big opportunities."

[source: Google]