AdMob opens up AdWhirl to unlimited ad networks
Also will support iAd
Eight months after AdMob bought in-app aggregator AdWhirl, the network has announced it's to open up the program to an unlimited number of rival ad networks.
In a blog post detailing the company's expansion, AdMob's VP of engineering Kevin Scott described adding support for limitless networks as a "significant update" for AdWhirl.
"Previously developers could add one ad network of their choice, in addition to AdWhirl's explicit support for AdMob, JumpTap, MDotM, Millennial Media, and Quattro Wireless for iPhone apps and AdMob and Quattro Wireless for Android apps," said Scott in the entry.
"We've also built upon AdWhirl’s existing support for Quattro Wireless to fully support iAd, Apple's upcoming ad network, when it becomes available. Developers who plan on using iAd when it launches can be confident that AdWhirl will support their needs."
Keeping an eye on iAdAdMob's decision to support iAd – Apple's recently announced advertising platform - is another example of a third-party getting behind Apple's advances on mobile advertising.
As such, the firm believes it can remain relevant by continuing to practice its open source approach.
"The improvements we've made to AdWhirl have all been based on input from the developers who are using it and contributions from AdWhirl’s growing open source community," added Scott.
"There are now more than 1,700 apps actively using AdWhirl, including more than 175 Android apps – up from 1,300 apps just 4 months ago. Daily ad requests have also jumped significantly from 40 million when we open sourced AdWhirl to more than 100 million today.
"We plan to continue to invest in AdWhirl and launch additional functionality that will help developers manage their increasingly sophisticated inventory management needs."
[souce: AdMob]
