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AdMob bullish on Android; ad traffic up 97% in December

Over one billion ad requests serviced

AdMob bullish on Android; ad traffic up 97% in December
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| AdMob news

Following the news that iPod touch ad requests overtook iPhone on December 26, mobile advertising platform AdMob has turned its attention to the performance of Android.

And it appear all the signs are positive.

During December, AdMob, which tracks handset and operator data from every ad request in its advertising network of more than 15,000 mobile web sites and applications, registered more than a billion requests from Android devices.

This was an increase of 97 percent compared to October.

Another point of interest is the growing diversification of Android-powered devices. Seven devices generated more than three percent of requests in December, up from only three in October, before the Motorola Droid was released.

Of course, the Droid is now the most used phone, accounting for 30 percent of requests. HTC is still the most popular manufacturer of Android devices at 56 percent, although that's down from 98 percent in October.

Finally, the US is the pre-dominant location, accounting for 90 percent of traffic.

[source: AdMob]

Jon Jordan
Jon Jordan
A Pocket Gamer co-founder, Jon can turn his hand to anything except hand turning. He is editor-at-large at PG.biz which means he can arrive anywhere in the world, acting like a slightly confused uncle looking for the way out. He likes letters, cameras, imaginary numbers and legumes.